Could you ever imagine that a marketing campaign would spark a revolution? Well, believe it because it indeed happened. Director Pablo Larrain and star Gael Garcia Bernal’s NO will show audiences how one man utilized techniques advertisers have been using for years to overthrow an oppressive dictator’s regime.
In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a plebiscite on his presidency. The country will vote YES or NO to Pinochet extending his rule for another eight years. Opposition leaders for the NO persuade a brash young advertising executive, Rene Saavedra (Gael Garcia Bernal), to spearhead their campaign. Against all odds, with scant resources and under scrutiny by the despot’s minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.
NO is this year’s official Chilean entry for the Acacemy Award® for Best Foreign Language Film and it opens in New York and Los Angeles on February 15, 2013. Take a look at the trailer below.